While debates around technology often focus on risks - from AI ethics to the influence of social media algorithms - lawyers can harness digital platforms as powerful tools for communication, visibility, and relationship-building. Used thoughtfully, social media enables legal professionals to engage with clients, connect with peers, share expertise, and strengthen employer branding in an increasingly competitive market.
Despite its potential, success on social platforms requires intention and discipline. For lawyers, the question is not whether to use social media, but how to use it strategically and responsibly.
Plan Before You Post
Before stepping into the digital arena in a professional capacity, lawyers should take a methodical approach. This helps ensure that online activity supports, rather than undermines, their reputation and the trust placed in them by clients and colleagues.
Important first steps include:
• Check the firm’s social media policy to understand expectations, restrictions, and best practice guidelines.
• Consult line managers or marketing teams to align messaging with departmental goals, brand voice, and compliance standards.
• Choose platforms based on audience and practice area:
– LinkedIn for corporate and commercial work, thought leadership, and professional networking
– Instagram or Facebook for public-facing practice areas where approachability and accessibility matter
–Twitter (X) for media-linked specialisms, rapid commentary, or public-policy-focused work
– TikTokfor reaching younger demographics or demystifying legal processes in an engaging, accessible format
A considered, pre-planned approach helps avoid missteps and supports long-term credibility.
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Corporate law perspective
Tessa Laws, Partner at Acuity Law, highlights LinkedIn as a core tool for research, networking, and demonstrating expertise. She notes:
“LinkedIn gives me a public voice… I have won work with it, connecting with clients and lawyers globally.”
For corporate lawyers, the platform’s value lies in its ability to build authority, share commercial insights, and remain visible to decision-makers.
Key Considerations for Lawyers on Social Media
To maximise the benefits while managing risk, lawyers should keep the following principles in mind:
Be strategic: choose platforms aligned with your practice area, career goals, and target audience. Not every channel suits every discipline.
Maintain professionalism: every post contributes to your personal brand. Language, tone, and content should align with your professional reputation and the standards of the legal sector.
Engage consistently: regular, meaningful activity builds visibility and credibility. Engagement matters just as much as posting - respond to comments, share relevant updates, and contribute to conversations.
Add value: focus on insights, guidance, case commentary, and industry trends rather than pure self-promotion. Valuable content establishes authority and builds trust.
Respect confidentiality and ethics: never disclose client details, case specifics, or sensitive information. All activity must comply with SRA guidance and internal firm policies.
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Why Social Media Matters for Modern Legal Practice
Beyond visibility, social media supports several strategic priorities for law firms:
Client engagement: Clear, accessible content helps demystify legal processes and supports early-stage client relationships.
Business development: Strong personal branding can attract enquiries and referrals, particularly in competitive or niche practice areas.
Recruitment: Lawyers and firms with an authentic, visible online presence appeal more to prospective candidates, especially early-career talent.
Thought leadership: Commenting on industry trends reinforces authority and strengthens firm reputation.
Networking: Platforms provide immediate access to peers, industry leaders, and potential collaborators.
Conclusion
Used thoughtfully, social media is a powerful asset for today’s lawyers - enhancing visibility, strengthening professional reputation, and supporting both business and career development. The most successful legal professionals take a strategic, consistent, and professional approach, balancing expertise with personality and ensuring that every post aligns with the standards of the profession.
With the right mindset and clear strategy, social media becomes not a risk to manage, but a powerful tool to leverage.
Jon Pearson, Director at LC Legal, is a quality-driven recruitment specialist with 15 years of experience, specialising in the Birmingham legal market. Recognised for his strategic insight, market knowledge and consultative approach, Jon has built a strong reputation for delivering honest, commercially focused advice. He forms trusted partnerships with Partners, Directors and Legal teams, and supporting firms in securing high-calibre Associates, Senior Associates, Partners and specialist legal professionals. His commitment to a smooth, well-managed process ensures exceptional outcomes for all parties.
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